Monday, 28 March 2016

Editing my brand image

Camera Raw:
  • Cropped image
  • Colour picker tool > correct white balance > warmed temperature
  • Sharpen slightly
Photoshop:
  • Clone stamp;
    • removed hair on ear and on background
    • removed strays on eyebrows and filled in sparse parts
    • added extra lashes
    • removed blemishes, dry skin, fine lines on eye and mouth, scar on chin, lipstick on teeth, faint hairs on cheek, veins on eyeball
    • added shadow to cheekbone
    • filled in the bum in the shadow of her chin
    • smoothed skin on neck
    • evened out shadow on chest and chin
    • neatened lipstick outline
    • removed redness on collarbone
  • Liquify;
    • pushed in square jaw slightly
    • plumped/enlarged lips
  • Quick select tool;
    • selected iris > image > adjustments > changed brightness, hue/saturation, vibrance to change and brighten eye colour
    • selected lower half of iris > raised exposure to make eye 'sparkle'
    • selected teeth > raised brightness to 10 to whiten slightly


Before: 
After: 

I really enjoyed editing this photo, and am really pleased with the finished edit. I have removed all imperfections and made sure to emphasise the lips, as that is the part I want the viewer to focus on. I have also made the eyes much brighter; I think the green hue compliments the bright red lips. Next, I will insert the brand name and any images or designs I wish to include to promote the lipstick. 

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