MAC brand image - final make-up and hair designs

 

I have kept my MAC advertising design similar in theme with my editorial design, as I was really happy with how it represented 'penumbra,' however I have toned it down, tweaked and adjusted it to suit MAC's brand image. I used a red colour on the lips in my design, but I will play around with other colours to decide which one I would like to promote through my final image - although I am certain that it will be a bold colour. Regardless of shade, the rest of the make-up will be as pictured - peachy, natural eyes, fair brows and fairly strong contouring. All of this is in order to keep the focus on the lips: heavy eye make-up would detract focus from the lip product. Also, strong contouring creates a line from the cheekbones down to the mouth, leading the viewer's eye to the lips. It also suits MAC's dramatic, shadowy themes.







For the hair, I do not want it to be very visible in my image. I also want it to look sleek and professional, suiting MAC's image. Therefore, I have designed a slick, tight, high ponytail, with straight hair at the back. In my hair chart I added a flick at the bottom, however I will shoot my image with a lot of shadow which hides most of my model except for her face, so this will not be seen. 

I will direct my model to pose with her head tilted back and her lips slightly parted, to emphasise the mouth and further keep the focus on the product being advertised. I will use warm lighting on my model's face, with a bit of lighting at the back to create a subtle glow on the top of the hair, and I will create a lot of shadow on her face, similar to MAC's Mineralize campaign images: